Why Mobile
By the middle of 2008, it is projected that there will be 3.3 billion mobile phone accounts active worldwide. More than half of the world’s population will have a mobile account of some kind, more than twice the number of people who have access to the internet through a computer. Mobile phones are constantly evolving to allow richer communication - in the United States, mobile photo and video, music and ringtones are changing the way people interact. Globally, hundreds of billions of text messages are sent annually. While social change innovation is already happening through mobile communication in commerce around the world, we are at the beginning of developing ways to use mobile devices to support social action and organization.
The mobile communications space, particularly in the United States, is still developing. Vendors charge widely divergent prices for similar programs - and many plans that seem airtight fall through because of technical or programmatic limitations. Mobile campaigning is perceived to have high upfront costs and questionable return on investment, yet forward-thinking organizations understand that it is essential to use new communication methods to reach existing and potential constituents and activists. Research has shown that text-based communication is particularly effective for motivating younger people. Mobile fundraising will soon provide the ability for your donors to instantly support your programs. New opportunities for nonprofits to raise funds through mobile programs are launching now; new donors will be recruited through mobile channels who have never given before through mail or online campaigns.
Calder Strategies combines Katrin’s extensive knowledge of the mobile social sector with Catherine’s extensive program development and campaign management experience. We leverage our extensive knowledge of vendors, campaigns, successes, and challenges to move your program into successful implementation quickly and cost-effectively.
Email us at info@calderstrategies.com to find out more.