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	<title> &#187; Calder Press</title>
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	<pubDate>Fri, 26 Sep 2008 17:31:07 +0000</pubDate>
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		<title>A wild week of press for Calder&#8217;s Catherine Geanuracos and Katrin Verclas</title>
		<link>http://calderstrategies.com/wordpress/2008/04/12/a-wild-week-of-press-for-calders-catherine-geanuracos-and-katrin-verclas/</link>
		<comments>http://calderstrategies.com/wordpress/2008/04/12/a-wild-week-of-press-for-calders-catherine-geanuracos-and-katrin-verclas/#comments</comments>
		<pubDate>Sat, 12 Apr 2008 20:58:40 +0000</pubDate>
		<dc:creator>katrinv</dc:creator>
		
		<category><![CDATA[Calder Press]]></category>

		<category><![CDATA[calder strategies]]></category>

		<category><![CDATA[catherine geanuracos]]></category>

		<category><![CDATA[katrin verclas]]></category>

		<category><![CDATA[mobile campaign]]></category>

		<category><![CDATA[mobileactive]]></category>

		<guid isPermaLink="false">http://calderstrategies.com/wordpress/?p=13</guid>
		<description><![CDATA[Given that we have launched barely a month ago, we have been getting, thanks to our various projects, some great press this week.   The Canadian Boradcasting recently aired an hour-long documentary about the cell phone revolution that gives a nice global overview of mobile culture.  Katrin Verclas from Calder Strategies and MobileActive.org [...]]]></description>
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		<title>YrMama4Obama in the New York Times - A Viral Youth Text Message Campaign</title>
		<link>http://calderstrategies.com/wordpress/2008/04/08/yrmama4obama-in-the-new-york-times-a-viral-youth-text-message-campaign/</link>
		<comments>http://calderstrategies.com/wordpress/2008/04/08/yrmama4obama-in-the-new-york-times-a-viral-youth-text-message-campaign/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 15:22:14 +0000</pubDate>
		<dc:creator>katrinv</dc:creator>
		
		<category><![CDATA[Calder Press]]></category>

		<category><![CDATA[Mobile Campaigns]]></category>

		<category><![CDATA[calderstrategies]]></category>

		<category><![CDATA[mobile campaign]]></category>

		<category><![CDATA[new york times]]></category>

		<category><![CDATA[sms campaign]]></category>

		<category><![CDATA[viral campaign]]></category>

		<category><![CDATA[YrMama4Obama]]></category>

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		<description><![CDATA[Twist Their Arms? The New York Times today features YrMama4Obama, a viral site that uses mobile marketing for young people to convince their parents to vote for Obama.  The site was developed by Catherine Geanuracos, a principal at Calder Strategies. The site asks people, for example:
Is yr Mama 4 Obama? We need our parents [...]]]></description>
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		<item>
		<title>Catherine is a Women Who Techs (and Rocks&#8230;)</title>
		<link>http://calderstrategies.com/wordpress/2008/03/25/catherine-is-a-women-who-techs-and-rocks/</link>
		<comments>http://calderstrategies.com/wordpress/2008/03/25/catherine-is-a-women-who-techs-and-rocks/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 16:53:06 +0000</pubDate>
		<dc:creator>katrinv</dc:creator>
		
		<category><![CDATA[Calder Press]]></category>

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		<description><![CDATA[My most excellent colleague and partner here at Calder Strategies, Catherine Geanuracos, is an amazing Woman Who Techs. And if you did not already know that, well, here is the testimonial:
 Live Earth rallied millions of people across the world to take personal action to help reverse the global climate crisis using a 24-hour music [...]]]></description>
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