<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title> &#187; Mobile Campaigns</title>
	<atom:link href="http://calderstrategies.com/wordpress/category/mobile-campaigns/feed/" rel="self" type="application/rss+xml" />
	<link>http://calderstrategies.com/wordpress</link>
	<description>"mobile campaigns for social change"</description>
	<pubDate>Tue, 03 Jun 2008 21:07:10 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5</generator>
	<language>en</language>
			<item>
		<title>Calder Strategies at Personal Democracy Forum</title>
		<link>http://calderstrategies.com/wordpress/2008/05/14/calder-strategies-at-personal-democracy-forum/</link>
		<comments>http://calderstrategies.com/wordpress/2008/05/14/calder-strategies-at-personal-democracy-forum/#comments</comments>
		<pubDate>Tue, 13 May 2008 21:45:21 +0000</pubDate>
		<dc:creator>catherineg</dc:creator>
		
		<category><![CDATA[Events and Updates]]></category>

		<category><![CDATA[Mobile Campaigns]]></category>

		<category><![CDATA[election]]></category>

		<category><![CDATA[mobile campaign]]></category>

		<category><![CDATA[mobile politics]]></category>

		<category><![CDATA[personal democracy forum]]></category>

		<guid isPermaLink="false">http://calderstrategies.com/wordpress/?p=23</guid>
		<description><![CDATA[Catherine and Katrin will both be speaking at Personal Democracy Forum in New York June 23 and 24.  Katrin will be moderating and Catherine will be a participant in a panel on mobile politics that will be examining what has and hasn&#8217;t been successful for mobile political organizing this year. We&#8217;ll also explore what [...]]]></description>
		<wfw:commentRss>http://calderstrategies.com/wordpress/2008/05/14/calder-strategies-at-personal-democracy-forum/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Mobile Advocacy Do&#8217;s and Don&#8217;ts</title>
		<link>http://calderstrategies.com/wordpress/2008/04/22/mobile-advocacy-dos-and-donts/</link>
		<comments>http://calderstrategies.com/wordpress/2008/04/22/mobile-advocacy-dos-and-donts/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 19:41:19 +0000</pubDate>
		<dc:creator>katrinv</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<category><![CDATA[Mobile Campaigns]]></category>

		<category><![CDATA[cell phones]]></category>

		<category><![CDATA[do's]]></category>

		<category><![CDATA[don'ts]]></category>

		<category><![CDATA[issue advocacy]]></category>

		<category><![CDATA[m-advocacy]]></category>

		<category><![CDATA[mobile advocacy]]></category>

		<category><![CDATA[mobile marketing]]></category>

		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://calderstrategies.com/wordpress/2008/04/22/mobile-advocacy-dos-and-donts/</guid>
		<description><![CDATA[Mobile advocacy efforts are just beginning around the world but it fast becoming clear from these emergent campaigns what works and what does not in using mobile phones to advance a cause or an issue. Advocacy organizations should start to pay attention. There is increasing evidence that mobile social marketing works in increasing brand awareness and moving people to actions. It is also becming an increasingly effective way to engage users and constituents. Here are a few pointers.]]></description>
		<wfw:commentRss>http://calderstrategies.com/wordpress/2008/04/22/mobile-advocacy-dos-and-donts/feed/</wfw:commentRss>
		</item>
		<item>
		<title>YrMama4Obama in the New York Times - A Viral Youth Text Message Campaign</title>
		<link>http://calderstrategies.com/wordpress/2008/04/08/yrmama4obama-in-the-new-york-times-a-viral-youth-text-message-campaign/</link>
		<comments>http://calderstrategies.com/wordpress/2008/04/08/yrmama4obama-in-the-new-york-times-a-viral-youth-text-message-campaign/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 15:22:14 +0000</pubDate>
		<dc:creator>katrinv</dc:creator>
		
		<category><![CDATA[Calder Press]]></category>

		<category><![CDATA[Mobile Campaigns]]></category>

		<category><![CDATA[calderstrategies]]></category>

		<category><![CDATA[mobile campaign]]></category>

		<category><![CDATA[new york times]]></category>

		<category><![CDATA[sms campaign]]></category>

		<category><![CDATA[viral campaign]]></category>

		<category><![CDATA[YrMama4Obama]]></category>

		<guid isPermaLink="false">http://calderstrategies.com/wordpress/?p=12</guid>
		<description><![CDATA[Twist Their Arms? The New York Times today features YrMama4Obama, a viral site that uses mobile marketing for young people to convince their parents to vote for Obama.  The site was developed by Catherine Geanuracos, a principal at Calder Strategies. The site asks people, for example:
Is yr Mama 4 Obama? We need our parents [...]]]></description>
		<wfw:commentRss>http://calderstrategies.com/wordpress/2008/04/08/yrmama4obama-in-the-new-york-times-a-viral-youth-text-message-campaign/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
