Our excellent colleagues at Big Duck (which is an erstwhile communications firm working with nonprofits) recently conducted an interview with me for their podcast series. We chat about mobile strategies, some things mobiles are good (and not so good for) and how people can think about getting started who want to reach their constituents where they are. Listen to the interview here.
Links mentioned in the podcast are here.
Katrin is the co-author of the new Wireless Technology for Social Change:
Trends in NGO Mobile Use, released by the United Nations Foundation and
The Vodafone Group Foundation.
Wireless Technology for Social Change: Trends in NGO Mobile Use was written by Sheila Kinkade (ShareIdeas.org) and Katrin Verclas (MobileActive.org), and commissioned by the United Nations
Foundation-Vodafone Group Foundation Technology Partnership. The report examines emerging
trends in “mobile activism” by looking at 11 case studies of groups active in the areas of public health, humanitarian assistance and environmental conservation. Continue reading Katrin Verclas: Wireless Technology for Social Change Report released by UN Foundation…
Mobile advocacy efforts are just beginning around the world. What are we learning from these emergent campaigns what works and what does not in using mobile phones to advance a cause or an issue?
Of course, we think that advocacy organizations should start to pay serious attention to using mobiles in their work. There is increasing evidence that mobile social marketing works in increasing brand awareness and moving people to actions. It is also becming an increasingly effective way to engage users and constituents. Here are a few pointers from what we have learned to date. Continue reading Mobile Advocacy Do’s and Don’ts…