YrMama4Obama in the New York Times - A Viral Youth Text Message Campaign

Twist Their Arms? The New York Times today features YrMama4Obama, a viral site that uses mobile marketing for young people to convince their parents to vote for Obama. The site was developed by Catherine Geanuracos, a principal at Calder Strategies. The site asks people, for example:

Is yr Mama 4 Obama? We need our parents to vote for him 2 win PA on Apr 22. Pass this on to everyone u know and tell your parents how u feel. Gobama!

The Times writes:

For some waffling primary voters, the relentless push by their children was good enough reason to capitulate. Eager to encourage their offspring’s latest enthusiasm, they have been willing to toss up their hands and vote for Mr. Obama, if only to impress their children….

Web sites like Kids for Obama and YrMomma4Obama urge youngsters to talk up the candidate to their parents.

We agree! If you want help with your mobile campaign, contact Catherine at catherine [at] calderstrategies [dot] com. The full text of the New York Times cover story is here.