My most excellent colleague and partner here at Calder Strategies, Catherine Geanuracos, is an amazing Woman Who Techs. And if you did not already know that, well, here is the testimonial:
Live Earth rallied millions of people across the world to take personal action to help reverse the global climate crisis using a 24-hour music festival on July 7, 2007 with concerts in several cities including New York, London, Sydney, Tokyo, Johannesburg and broadcasted on TV to inspire individuals to answer the call to action. Thanks to Catherine Geanuracos Live Earth will also go down in history as one of the most successful mobile activism campaigns in this decade. Geanuracos spearheaded a clever SMS (Short Messaging Service) campaign that spread across the globe and got millions of personal commitments to make a difference by learning how everyday choices have huge impacts on the environment. Commitments were made via the web and text messages in 178 countries and 35 territories. This past fall, Live Earth released a report stating that since the concerts they have already seen a reduction in CO2 emissions and waste.
Geanuracos’s latest project is YrMomma4Obama.com, a first of its kind multi-platform campaign launched on the ground in Texas two weeks ago with a diverse group of students, political activists, and entertainment professionals to support Barack Obama’s candidacy using the latest social networking, viral, and peer-to-peer marketing.
And of course, Calder Strategies! If you want amazing women who tech to help you with your interactive and mobile campaigns, be in touch with us: info [at] calderstrategies [dot] com.
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